For many domainers, the launch of ParkingPanel.com in the fall of ‘06 was a welcome addition to the PPC space. The Oklahoma-based company saw a quick growth spurt with some large domain portfolio owners switching over to their system. Then in February ‘08 the plug was pulled on the Google feed syndication through Ask.com. Revenues reportedly bottomed out and signs of life from ParkingPanel were few and far between. Well, ParkingPanel is still alive and back with a new Google feed and reportedly they’re rolling out some new features as well.
A day ago I caught a snippet on ParkingPanel’s Roy Barrets Facebook page that piqued my interest. His profile read “Roy Barrett is ecstatic about the new ParkingPanel.com ad feed provider!”.
Here’s 3 features from the new features being announced that I found interesting :
New feed - Roy couldn’t tell me who (per contractual obligations) but it isn’t hard to figure out from domains on their DNS such as Planets.com or AT.com that they are using a Google feed. (I’m not good at figuring out which one. . . maybe someone can point that out to me in the comments.)
New Templates - They’re releasing new templates because of the new provider requirements (some of the old ones can be seen here). More notably they’re rolling out additional adult templates (check out pornfest.org for a sample)
1-Click Landers - Although it’s only well-suited for some domains, 1-click is always in high demand . This is a welcome addition for maximizing earnings
The news going out today from ParkingPanel can be seen after the jump :
ParkingPanel.com is proud to announce several long-awaited changes in our premium domain parking platform.
New Primary Feed Provider! New Autopilot System!
New Payment Processor! New Premium and Adult Templates!
1-click and 2-click Landing Pages! New MassPay Functionality!
Background
As you may know, ParkingPanel.com (and many others) lost our premium advertising feed in March of this year as part of contract negotiation between our ad network providers. Since this time, we’ve used a temporary solution that did not offer the global coverage or high relevance of the original provider. As a result of this, overall performance dropped significantly and did not effectively compete in the global marketplace of first-tier domain parking solutions. Many premium ParkingPanel.com clients moved domains to competing providers to further enforce global coverage.
New Primary Feed Provider
ParkingPanel.com is now proud to announce the inclusion of a new primary first-tier advertising feed provider. As many of our clients can attest, we have extensive experience in optimizing premium search feeds, and our entire team is very excited about the performance from our new advertising feed provider.
New Autopilot System
Since inception, ParkingPanel.com has been a pioneer in its launch of self-correcting, self-optimizing direct navigation services. With the new launch of ParkingPanel.com we have built improved internal processes to yield more revenue for your domains. Our system intelligently chooses the best ad provider, however we’ve now have gained much more insight through improved technology and advertising experience to help you yield more revenue from parked domain names. Our new Autopilot 2.0 technology is dramatically more improved than the original, and can track performance exponentially better than Autopilot 1.0.
New Templates / New Adult Templates
We are launching over a dozen new templates with the refresh of ParkingPanel.com. These templates will be filtered into our system after testing in the coming days and you will have access to these new templates. Our pro templates have ChromaAnalysis technology and you will be able to choose colors that match your domains, and all of our published features will be allowed in these templates. In addition, we will be launching several new adult templates to help your adult names achieve higher CTR and yields with the new launch.
1-click and 2-click Landing Pages
We now have 1-click landing pages on ParkingPanel.com. Depending on performance, ParkingPanel.com will decide whether 1-click or 2-click landers will do better with your domain. This decision is made depending on your traffic volume, relevance to ad inventories available, and a host of other processes we do best. As always, you can override our Autopilot system and choose your own landers.
New Payment Processing / MassPay Functionality
We had some initial quirks with our original ParkingPanel.com payment systems in regards to rollover earnings getting paid with monthly earnings. We have chosen a new platform for payment processing that includes major performance increases and will not charge you for PayPal payments received.
Come visit us!
The ParkingPanel.com team will be in New York for the TRAFFIC conference in Brooklyn September 23-26, 2008. All of our account managers will be on hand to answer any questions about the transition to our new provider. We are completely confident these changes will propel ParkingPanel.com to be the provider of choice for premium domain holders who choose to yield the best revenue from domain names.
Best Regards,
The ParkingPanel.com Team
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New ParkingPanel.com FAQ
Which domains work best on ParkingPanel.com?
The new ParkingPanel.com works great with all traffic. We have 1-click and 2-click landers, and depending on performance, ParkingPanel.com’s autopilot system will choose the best solution for your domain name. The very best performance comes from targeted vertical niches with very high traffic. If you have high traffic names, please contact your account manager with a list of high-traffic names to pre-optimize for best results on our system. Although our system is automated and will optimize names, our account managers have extensive training in ad network research and will do their best to pre-optimize names based on existing data we have from similar parked domains.
Where are my old templates?
Because of our primary feed provider change, we’ve had to make several changes to templates and launch completely new templates. For a sneak peek of templates to come, we have included some screenshots of templates that will be added in the coming days. Our autopilot system will choose the best templates for you, or you can pick and choose your own.
Do adult names still do well with you?
Yes, we do have good global coverage for adult traffic. We are launching several new adult templates and hope to do well with your adult traffic.
Will international traffic work well with ParkingPanel.com?
International traffic will now be restored as well as full language support. We now have the some of the best international coverage of domain parking companies and we’re among the highest in our revenue share with all of our upstream providers.
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Original post by Adam Strong