Marchex to build neighborhood blog network
Thursday, November 22nd, 2007
According to Justin Carder’s blog (Director of Blogging), Marchex (Nasdaq: MCHX) is going to be conducting a trial with neighborhood blogs for Seattle, which are going to be run under the MyZip brand. The company is currently looking for one local blogger for each of the Seattle zip codes. At a later time, the trial is to be expanded across the US.
Justin writes: In my new job, I’m working for Seattle-based Marchex to create a system that gives people the tools they need to write great neighborhood blogs and the financial incentive for the writers and their communities to keep it going. For Marchex’s local search and advertising efforts, creating an environment rich with neighborhood content is good for business. For neighborhood bloggers, MyZip is the best way to create something that will last and not get lost in the swirl of life. […]
Through the course of the trial, we’ll give you advice and tips to create useful posts and we’ll reward you for your effort — each participant will receive $50 per month through the duration of the trial. We also hope our trial bloggers will stick with us and stay with the network as our long-term incentive plan goes into place and we add in a non-profit giving element.
The sign up form for interested bloggers is a small survey.
Since their purchase of zip code domain names covering the majority of population of the United States, Marchex has experimented with several models to drive traffic and monetize these domains. Currently MyZip.com and the zip code domains itself point to landers based on Marchex’s OpenList business review and information website.
Disclaimer: The author ownes a small amount of shares in Marchex.
blogging, Domain Development, Editorial, Featured, justin carder, local, Marchex, MCHX, myzip, nasdaq, neighborhood, News, zipcode
Original post by Frank Michlick