FastCompany And TechCrunch On New TLDs and Cybersquatting
Tuesday, December 30th, 2008Chris Dannen of FastCompany blogged his thoughts on the pending release of new TLDs . Dannen feels that the release of the new domain extension will spur a rebirth of cybersquatting. Too bad Dannen, like many others, has bought in to the idea that cybersquatting equals buying and selling domain names or merely owning more than one domain. He cites an example of an Iraq War veteran and friend of his who bought up and sold domain names to supplement his income. I’m not sure what this friend of his owns but the act of buying domain names and selling them is not really cybersquatting. Cybersquatting is illegal. Speculating on domains is not. Owning thousands of domains is not. Selling domains is not.
Dannen also buys in to the message that seems to be one propelling the introduction of new TLDs forward “the Web is running out of memorable domain names.” Highly unlikely given the number of TLDs we currently have, language variations and made up words and names that are created every day. Even the name ipod, a name he uses in his piece, meant nothing a mere 7 years prior.
Cyber squatters will suddenly have billions of new domain names to purchase for only a few dollars — no longer will they have to rely on buying domains more expensively secondhand. Trademark infringement suits will balloon from tens or hundreds of domains to thousands and tens of thousands.
Jason Kincaid of TechCrunch follows up to the FastCompany piece, essentially stating that nobody really cares about all these new extensions. Sure there will be squatters and speculators grabbing up a bunch of domains and it may keep the lawyers busy. We can however look at the history of the latest and greatest new TLD and see that this game is pretty much played out. A new TLD needs an audience and type-ins and a reason for people to gravitate to it.
As Kincaid points out, people generally don’t navigate to these new TLDs through typeins contrary to what Dannen seems to be saying. The new TLDs are not recession proof in our opinion either. How well are those .mobi aftermarket sales going right about now? The Fortune article by Paul Sloan talking about domains as recession proof is clearly dated, given the downward trend that all in the domain space have been feeling.
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Original post by Adam Strong