“Buy Low, Sell High”. Why are Domainers Ignoring Their Most Basic Principle?
Monday, November 24th, 2008The live portion of the Down Under auctions may have concluded, too abruptly in some cases, but some of the names that did not make the ‘cut’ are still on auction – ready for savvy domainers to ratchet up and purchase. Prudence favors the bold in times like these - opportunities were missed in both Australian auctions.
To that end, there are several gems still waiting for someone to snatch and capture, revalue and conquer down the road. Again, DomainConsultant chose every name for the Aftermarket.com auction with three criteria in mind: quality, price and value – with value being defined as ‘short’ and ‘long’ term. Latona was also able to offer value in multiple forms – a major tourist Mecca like San Juan for $150k? Again, opportunity knocked and domainers, so eager before, did not answer the door.
For a domain purchase to become a bargain requires a solid combo platter of the above three ingredients, with a side of seasoned curly fries and coleslaw.
Just return to days past when many domains were bought without consideration to all three variants and their loyal subjects. This led to a ‘bubble’ in the ‘price’ sector and a drop in the correlating ‘value’ equation. In other words, lots of domain speculators overpaid in live auctions.
But yet, it was to the sheer financial benefit of the few who saw that time as ripe to sell inventory. They, we, are the ones who benefited most from the early live auctions – we sold names without heartbeats for tens of thousands of dollars. Why? Because we follow that damn old saying - “buy low, sell high.”
So simple yet so evasive - it drives the fear of opportunity, more than the fear of failure. Those who do not implement or ignore recede into the background – pushing their names out, at a loss sometimes, just to follow the speculative leanings of the marketplace. They bought too many, too fast for too much and now are selling to recoup.
So today that means they liquidate names like HandicapShop.com for $800, not $8000; NoCalorie.com goes for $450 and not $4500; GranolaBar.com sells for $3800 not $38k.
Backtrack over the last 12, 18, 24, even 36 months and decipher how much these current offerings would have gathered at those points – this formula can help guide speculative, value-based buying decisions. Cycles, baby, cycles.
Can anyone offer reasonable doubt as to the state of the market? Are we high or low? Of course, we are on the low, low side so if you consider yourself even a speculative domainer - then now is clearly the time to buy. A domain like iUS.com for $25k (particularly given the state of ‘i’ names and good LLLs)? Eighteen months ago, this premium generic would have brought $75,000-$150,000 in a live venue. Bottom line is the auctions were filled with names priced for easy end-user sales.
For our money, we chose names like SkiEurope.com (kicks ass), Coed.com (think 18-22 college dating), ChildLocation.com, BajaAdventures.com, iJar.com, Somehow.com and about two dozen more that are still available for bids closing November 26th. Rick Latona’s auction is now closed.
Some Aftermarket.com names just didn’t make it to the auction in the time allowed while others did not get bids like NewTLD.com. Didn’t we just spend a week talking about hundreds of ‘new TLDs’? How much does one application cost again?
Truthfully, reach the bottom and only blue skies, Simpson-like clouds and ‘ahhhhs’ await you. It is time-tested and true - repeated by speculators before (2000-2002) and repeated daily by some of the most successful domainers (like Latona) in the world. Afterall, domaining itself is based in the idea of buying low and selling high.
So the ultimate question is: why aren’t you buying?
(c) 2008 DomainNameNews.com
Saws.com , Medicinas.com , Coed.com - All For Sale at Aftermarket.com Online Domain Auction November 20th . Click here to register for the auction.
Original post by M.Fiol

I got an email, right after I posted about the TRAFFIC auction results. “Don’t sound the alarm ! The ship is not sinking.” Seriously though. No. It wasn’t that dramatic but it did remind me of the scene from the Titanic movie, where the band keeps playing. The email referred me immediately to Michael Berken’s post on his blog about