Domain News

Even though the interest in the Silent Domain Auction after the Targeted TRAFFIC conference by Rick Latona could not generate much interest, it appears it produced at least one noteworthy sale, with LongIsland.com selling for $370,000 USD. However only 9 out of the 600 listed domains sold according to the results currently posted on Proxibid.

The sales were:

LongIsland.com $370,000
Imply.com $4,000
JusticeDepartment.com $1,800
CuteTops.com $1,100
OCNN.com $1,000
DefensiveBack.com $400
php.mx $300
eTaxReturn.com $300
CoverBet.com $300

(c) 2009 DomainNameNews.com

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Original post by Frank Michlick

DomainFest is less than 2 weeks away and there will be plenty of networking and big name speakers at the event. If you can’t get your fill at Domainfest though, there’s even more going on in LA that might be of interest to you as well.  Wednesday and Thursday Los Angeles will also be host to another internet/tech event with big names and venture capitalists galore.

Internet start-up gurus like Paul Graham, Robert Scoble, Om Malik, and even Demand Media’s own Richard Rosenblatt, will be speaking at  Twiistup.  The 2 day event features an agenda geared toward start-ups and features some of these start-ups in the “show-off” session.  Twiistup calls themselves the event “where venture capitalists and entrepreneurs come to find the next big thing”.  If you are an investor or launching a start-up idea Los Angeles is definitely the place to be the week of January 25-29th.

(c) 2009 DomainNameNews.com

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Original post by Adam Strong

DomainFest is less than 2 weeks away and there will be plenty of networking and big name speakers at the event. If you can’t get your fill at Domainfest though, there’s even more going on in LA that might be of interest to you as well.  Wednesday and Thursday Los Angeles will also be host to another internet/tech event with big names and venture capitalists galore.

Internet start-up gurus like Paul Graham, Robert Scoble, Om Malik, and even Demand Media’s own Richard Rosenblatt, will be speaking at  Twiistup.  The 2 day event features an agenda geared toward start-ups and features some of these start-ups in the “show-off” session.  Twiistup calls themselves the event “where venture capitalists and entrepreneurs come to find the next big thing”.  If you are an investor or launching a start-up idea Los Angeles is definitely the place to be the week of January 25-29th.

(c) 2009 DomainNameNews.com

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Original post by Adam Strong

Paul Stahura launched eNom in 1997 from an ISDN line in his garage in Redmond Washington. The company now is part of Demand Media and Paul was a CSO as well as a member of the board. After 12 years, he is now leaving the company. Here is what he writes on Facebook:

After much thought, and 12 years after founding eNom, I’ve decided to join the ranks of eNom alumni. Demand Media, the company I sold eNom to nearly four years ago, is a great company and will be even greater in the years to come. Truly “going big”… Huge. The board, the management team, the employees – everyone – our customers, our services, are top notch. Demand is still in the first innings, but its time for me to move on. I look forward to working with Demand in the future, just not as an employee, and to keeping in touch with you all. Very best of luck to everyone at eNom and Demand Media! So long for now, Paul

DNN wishes Paul all the best for his future plans.

(c) 2009 DomainNameNews.com

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Original post by Frank Michlick

New ICANN CEO Rod Beckstrom has responded to the concerns regarding additional gTLDs raised by two of the U.S. House Judiciary Committee’s top Republicans, Lamar Smith and Howard Coble, saying that “the new gTLD policy development is the very type of process that the United States government envisioned, supported and encouraged through three presidential administrations.”

In the detailed letter, Beckstrom addressed the three key questions raised by the congressmen:

Q1: How will the recommendations put forth by the Implementation Recommendation Team (IRT) serve to reduce or eliminate the need for defensive registrations. Will any of the recommendations prevent price gouging by registries or registrars?

“ICANN’s new gTLD policy includes a provision requiring that new gTLDs ‘must not infringe the existing legal rights of others that are recognized or enforceable under generally accepted and internationally recognized principles of law.’ Accordingly, ICANN will, to the extent possible, protect trademark holders from abusive registrations and from the need for defensive registrations in new gTLDs, but no final decision has been made yet on the exact mechanisms that will be employed.

The New gTLD Program is being designed to with a goal of reducing or eliminating the need for businesses to register domains defensively. One of the key features of protection measures being discussed is a ‘rapid suspension’ system for freezing and suspending clearly infringing registrations in a timely and economical basis, consistent with procedures to ensure fairness… A reduction in the perceived need to register names defensively will also have the effect of reducing the perceived power of new gTLD registries to charge organizations artificially inflated prices for registrations in order to avoid becoming the target of opportunistic cybersquatters.”

Q2: Does ICANN intend to carry out a comprehensive, empirical economic study to examine the impact on competition that additional gTLDs may have? Assuming the rollout goes forward, what steps will ICANN take to monitor the impact on competition in the future?

“ICANN has commissioned three separate economic reports during the implementation phase of the New gTLD Program… They have all recognized that the fundamental benefits of competition that apply in almost all other markets will also benefit Internet users. Those benefits include enhanced service offerings, competition, innovation and choice in the domain name market, while other costs to registrants and overall economic modeling need further analysis…

…In the end, calling for a delay in the entry of new gTLDs only serves to perpetuate existing market conditions: concentration within some existing registries, with most short generic strings unavailable, and those that trade on the value of the current marketplace, holding portfolios based upon the value of current .COM names.

…ICANN will retain economists to review and summarize work to date regarding the costs and benefits of new gTLDs, putting that work into the context of the questions some have said remain open, and then evaluate whether additional study is required.”

Q3: Do you recognize a need for and support the establishment of a permanent instrument that memorializes the relationship between ICANN and the U.S. Government? What assurances do citizens of the United States have that ICANN will effectively meet the goals set out in the JPA if it or a successor agreement is not formally extended?

“It is important to note that the conclusion of the JPA is not a termination of ICANN’s relationship with the United States Government nor is ICANN an advocate of that possibility…

…ICANN seeks to have a long term, formal relationship with the United States Government and also seeks to build long-term relationships with other countries and contractual partners as well.

What do you think of Rod Beckstrom’s response? Are you in favor of the new gTLDs? Do you agree with the way ICANN has handled the process thus far?

(c) 2009 DomainNameNews.com

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Original post by Chad Kettner

Li Ka Shing, the 16th richest man in the world with $16.2 billion, has been linked to an unusual case of reverse domain name hijacking.

Cheung Kong (Holdings) Limited and Cheung Kong Property Development Limited of Hong Kong (the “Complainant”), two companies owned by Li Ka Shing, were found guilty in a WIPO domain name dispute for Attempted Reverse Domain Name Hijacking over the international domain name (IDN) 長江.com - which is owned and operated by Netego DotCom of Edmonton (the “Respondent”), who was represented by the Muscovitch Law Firm.

The details within this decision, however, is what makes this case particularly unique.

In July 2008, the Complainant filed an initial complaint against the respondent over 長江.com, claiming that it is identical or confusingly similar to its trademarked name since “長江” translates to “Cheung Kong” in traditional Chinese (as seen on Wikipedia). While the panel agreed that the domain name was identical or confusingly similar and that the Respondent had no rights or legitimate interests in the disputed domain name, they also ruled that the Complainant failed to prove that the Respondent acted in bad faith since “長江” also translates to “Yangtze River” in traditional Chinese (also demonstrated on Wikipedia).

“The fact is that the Yangtze River was around long before Li Ka Shing’s corporate name,” explained Zak Muscovitch of the Muscovitch Law Firm in a recent news release. “In fact he selected his corporate name after the river, not the other way around. Accordingly, anyone in the world, including my client, has the right to register this domain name.”

Not satisfied with the ruling, the complainant felt the need to file for another complaint on April 24, 2009, alleging once again that the respondent was guilty on infringing on its trademarked name - and that it was acting in bad faith since the domain name had never been put to legitimate use since being registered in 2000. However, it also attempted to hide the fact that this was a re-filed complaint.

Bad move, according to the official panelist decision:

“The Panel is not unsympathetic to the Complainants’ concerns on the merits … However, even if reasonable panelists could differ, the fact is that a panel already decided this issue. If Complainants did not like the result, they had the right to pursue a claim through national courts … they did not on the provided evidence have the right to file a re-filed Complaint.

What is particularly troubling here is that Complainants never even notified the Panel that this was a re-filed Complaint.The fact that the submitted Complaint nowhere refers to the previous UDRP proceeding, suggests to the Panel that Complainants may have deliberately attempted to hide that fact from the Panel. Not only does that constitute an abuse of the UDRP process, but also, it caused substantial delay and increased cost to both parties…

…For these reasons, the Panel finds that Complainants’ actions constitute an abuse of the UDRP process. The Panel thus enters a finding of Reverse Domain Name Hijacking”

The decision adds to a long list of successful domain name cases handled by The Muscovitch Law Firm from Toronto, Canada. The firm was recently featured on DNN.com for winning a .CA domain name dispute in the first ever case of reverse domain name hijacking by the Canadian Internet Registration Authority (CIRA).

[via DNAttorney.com]

(c) 2009 DomainNameNews.com

DomainConvergence | August 12-13, 2009 | Toronto, ON, Canada
Keynote speakers: The Castello Brothers on "Branding your Domain"
Christian Heilmann, Developer Evangelist, Yahoo!

Original post by Chad Kettner

In light of the news that Toys.com lost it’s Google placement, DNN reached out to SEO consultant John Andrews to get his take on the Toys.com deal and his view on an effective strategy to take using this multi-million dollar domain name asset.

---

When Toys ‘R’ Us sought toys.com in a biding war with National A1 Advertising, pretty much everyone in domain world paid attention. Toys ‘R’ Us was the #1 player in the offline toy industry, and National A1 already controlled boys.com, girls.com, and babies.com. Toys R Us matched bids all the way up past $5 million before National A1 ran out of steam (or money).

Toys ‘R’ Us previously bought etoys.com, which it kept online as a unique toy web site. After this auction domainers and SEOs speculated on how Toys ‘R’ Us would execute online with the toys.com domain. Many noted that at the time of the auction, ToysRUs.com held the #1 spot in Google for the search query “toys”, while eToys.com appeared at #3. Toys.com held the #4 spot, which suggested that Toys R Us the corporation now controlled 3 of the top 4 ranking web sites in Google for “toys”. Walmart appeared at #3 on the day of the auction.

Certainly owning 3 of the top 4 results for toys represented considerable value to Toys ‘R’ Us.

We don’t have hard data on Google’s traffic numbers, but estimates based on leaked historical data suggest that those 3 spots represent 58% of the click traffic. If you consider the attractiveness of the results in the top 10, you  noticed 3 domains with the word “toys” in them (all belonging to Toys ‘R’ Us), plus Walmart and a few toy manufacturers (like Fischer Price and Lego). I think it is safe to assume that consumers searching “toys” would be attracted to click on the “toy” domains, while those with brand affinity might prefer Walmart and Amazon.

Surprisingly, toys.com was redirected to toysrus.com. Within a few days, toys.com disappeared completely from Google’s index. The Google results for “toys” now show ToysRUs.com and etoys.com, with Walmart at 3 and Amazon higher up on the page than it was before. What happened? With a redirect in place on toys.com, Google would eventually drop the domain from the index since it was considered irrelevant. Was this a wise move by Toys ‘R’ Us, or a big mistake?

DomainNameWire said “big mistake” . InternetRetailing suggested Toys ‘R’ Us should have spent a few dollars on SEO consulting . StorefrontBackTalk blogger *Evan Schuman* said “Oops!” () But was redirecting toys.com  really a mistake?

It’s clearly a shame that toys.com was redirected. Clearly Toys ‘R’ Us could have made better use of the toys.com web site. However, we can only play armchair SEO in this case. We don’t know what went on behind the scenes. The redirect appeared before the whois registry data was updated, which may suggest the domain was redirected by the seller side, without involving Toys ‘R’ Us in that process. So the question on our minds is… what would have been the best way to handle the acquisition of Toys.com?

Technical SEO best practice for redirecting a domain like toys.com to ToysRUs.com is to locate every existing URL and replace it with a 301 redirect to the equivalent destination on the surviving site. This is a labor-intensive and time-consuming process. The 301 redirect ensures that existing links to Toys.com would continue to support the new location, once Google had processed the change, but it is not a flawless process nor does Google guarantee the link benefits will transfer. Practical SEO knowledge about this process differs from the Google recommendations: it is best to approach a large redirect project like this in chunks, keeping both new and old sites online during the transition, watching carefully to protect those valuable backlink assets. To properly redirect toys.com to toysrus.com and protect the link equity, an SEO would need access to both sites for weeks or a month or more. Given the existing strength of eToys.com and ToysRUs.com, however, the significant exact-match value of Toys.com is probably worth more to Toys ‘R’ Us than the existing backlinks. Could this redirect be temporary? Perhaps Toys ‘R’ Us sacrificed the link equity of the old Toys.com domain to conserve development resources, which are better dedicated to building a new site on Toys.com?

In the SEO world, those top ten spots in Google are golden. We would much rather have 3 of them than 2, for the traffic but also for the branding opportunity, the marketing opportunity, and to keep competitors one spot lower down the page. ToysRUs.com already represents the most recognized brand of toy stores, while eToys.com represents the most famous online toy store in history. Toys.com represents the defining generic “brand” for toys, and is the click of choice for unbranded consumers searching the Internet. Most SEO practitioners would publish on all 3 given the opportunity, and work to help toys.com and etoys.com serve variants of the online toy market instead of directly competing with each other. Design Toys.com to represent a welcomed alternative to eToys.com for part of the market, just as ToysRUs.com represents a shopping alternative to eToys.com or Amazon or WalMart. Own the top spots based on market acceptance, in addition to domain benefits from exact match or historical link equity.

How hard will it be for Toys ‘R’ Us to produce a new Toys.com and rank it in the top 5 of Google for searches related to toys? Not very, which is precisely why Toys ‘R’ Us had to pay $5.1 million to keep it out of the hands of competitors. How might Toys ‘R’ Us approach the “perfect” toys.com domain, given their existing portfolio of toy web sites? Since I am an SEO strategist, I’d recommend building a site that promotes toys, not just an ecommerce toy store. I’d develop a strategy for toy marketing, optimized to rank in Google for informational queries and brand queries. This would utilize the powerful toys.com domain authority in audience building, giving the worlds largest online toy retailer (ToysRUs.com) control of potentially the worlds most influential online toy marketer (toys.com). It also supports modern and upcoming monetization models, such as audience building, issue framing, and market shaping, ready to work for eToys.com and ToysRUs.com.

Design aspects would make this toys.com sufficiently different from eToys.com or ToysRUs.com. Properly designed, Toys.com could cross promote either of those sites for actual toy sales. Given the potential garnered by control of three major online toy domains, I would integrate Social Media components. I asked Rhea Drysdale of Outspoken Media to consider this issue, and she also recommended a strong Social Media component for Toys.com:

“They currently have reviews on ToysRUs.com, but there’s no way for users to interact with one another or get rewarded for their contributions. Meanwhile, the social arm of Toys ‘R’ Us seems to be entirely focused on deals with the blogs.toysrus.com subdomain, which has just a couple hundred backlinks, a small Facebook fan page, a half-hearted Twitter following @toysrus (though their widget page links to @toysrusonline!), a YouTube profile that posts toy commercials, two barely active web widgets and duplicate content issues with sites like http://toysrusblog.typepad.com/. They could transition their social strategy to the new domain with minimal impact.”

Rhea also agreed with me about the potential for creating a marketing site, saying “Toys.com should become the authority for all things toys, not the place to buy them.” She also assumed that Toys ‘R’ Us would have little difficulty ranking Toys.com after a re-launch, noting “The strength of both domains [ToysRUs.com and eToys.com] will quickly cement [the new Toys.com] in the top results on Google and give Toys ‘R’ Us a brand boost for building their community.”

So did Toys ‘R’ Us goof by redirecting Toys.com to ToysRUs.com and losing the existing Google rankings? I doubt it. There are simply bigger fish to fry at this time. It is important and usually profitable to consider SEO aspects of a site move or relaunch, but Toys ‘R’ Us must also pay attention to opportunity costs. We’ll know soon enough how effectively they execute on their “priceless” new generic dot com domain. Once they launch, we’ll be in a much better position to critique their execution.

John Andrews is an independent SEO consultant and a managing partner at UpperLeftPlacement.com, a Seattle SEO firm. John publishes an SEO insider blog at www.johnon.com.

(c) 2009 DomainNameNews.com

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Original post by John Andrews

Domainers will have the chance to rub shoulders with Hollywood celebrities and athletes at DomainSponsor’s fundraising event for Autism Speaks, which will be held at the Playboy Mansion on Thursday, January 29, during DOMAINfest Global.

Some of the celebrities and athletes planning to attend the event include Brady Anderson (Cleveland Indians), Kenny Lofton (Cleveland Indians), Jose Canseco (Chicago White Sox), Clyde Drexler (NBA Hall of Famer), Sugar Shane Mosley (boxer), Bernard Hopkins (boxer), Brian Bosworth (NFL), Orlando Jones (actor and comedian), Brande Roderick (actress and Playboy playmate), Claudia Jordan (actress and model), Alana Curry (actress and model), and Rebecca Grant (actress and model).

The fundraiser event, called “Model Citizens”, is the official farewell party for DOMAINfest conference attendees.

(c) 2009 DomainNameNews.com

NameDrive is introducing 6 new innovative templates.

Original post by Chad Kettner

Joichi Ito, the CEO of Creative Commons and a close friend of Elliot Noss, has been appointed to the Board of Directors at Tucows.

“We are honoured to have one of the most influential leaders in the global Internet community join our Board,” said Noss, the President and CEO of Tucows. “Mr. Ito brings to Tucows a unique understanding of the Internet’s impact on business and society. We look forward to his strategic guidance and counsel.”

While serving on the ICANN board in 2005, Ito wrote an article referencing domain name parking as cybersquatting and emphasizing the need to get rid of domain tasting stating: “I wonder if there is any way to close this loophole that effectively enables a no-risk business. I think these monetization businesses are a net-negative value to the community and seems like a loophole exploit. On the other hand, refunds are a legitimate service for legitimate registrants. It is VERY difficult to tell the difference between a legitimate and illegitimate registrant.”

Today’s news, of course, is coming on the heels of the recent flack Tucows received for warehousing domains (more info here, here, and here).  Time will tell whether Ito’s position on the board will make a difference at Tucows and whether his previously stated opinions on domain monetizaiton still hold true.

Aside from Creative Commons; Ito is also…

• The co-founder and board member of Digital Garage…
• The CEO of Neoteny, a venture capital firm that invests in Internet technologies and service…
• On the board of Technorati and helps run Technorati Japan…
• A researcher at the Keio University SFC Research Institute…
• The Chairman of Six Apart Japan, a blog software company…
• On the board of several non-profit organizations including The Mozilla Foundation, WITNESS, and Global Voices…
• The proud Guild Custodian of the guild “We Know” in the World of Warcraft…

“Tucows is a true pioneer in the domain name and Internet services space,” said Ito. “I look forward to participating in my role as a member of the Tucows’ Board of Directors as the company continues to innovate and grow.”

[via joi.ito.com]

(c) 2008 DomainNameNews.com

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Original post by Chad Kettner

After news hit that they were running low on cash, Live Current Media (OTCBB:LIVC), a developer of numerous high-profile e-commerce websites, was able to raise $1.06 million by selling 1.63 million units through private placement at $0.65/each.

Investors - including Live Current CEO and chairman, Geoffrey Hampson; President and COO, Jonathan Ehrlich; Chief Corporate Development Officer, Mark Melville; and numerous outside investors - paid 65 cents per unit for the shares which closed at only 51 cents yesterday. Each unit also includes a two-year warrant to purchase one-half of a common share at a 20% premium to the unit price and a three-year warrant to purchase one-half of a common share at a 40% premium to the unit price.

“This financing, in addition to the expected proceeds of the previously announced sale of up to six non-core domain names,” explained Hampson, “is consistent with management’s strategy to ensure that sufficient cash resources are available to meet our obligations through the end of 2009 while minimizing dilution for existing investors.”

According to Live Current’s blog, “a second tranche for additional proceeds of up to $1 million is expected to close within the next 15 days.” It is also believed the company will sell Brazil.com, Vietnam.com, Indonesia.com, Malaysia.com, and GreatBritain.com in an effort to continue developing Perfume.com, Cricket.com, Importers.com, and the rest of their premium domains.

[via Live Current Media]

(c) 2008 DomainNameNews.com

Camera.co.uk , Saws.com , Medicinas.com , Coed.com - All For Sale at Aftermarket.com Online Domain Auction November 20th . Click here to register for the auction.

Original post by Chad Kettner

KillerStartups.com, a premier Internet startup blog which receives over 1.5M visitors per month, has purchased Startups.com and plans to use the site as a hub for startup-related websites offering quality content and services.

In 1998 Startups.com, founded by Donna Jensen-Madier, was a venture-backed accelerator which would partner with other startup companies to help them get started. Their services included real estate planning, interior design, technology infrastructure, telecommunications, legal and accounting, payroll, benefits and staffing, insurance, marketing, event launches, and more! Some of their clients included Google, Epinions, and GuruNet (now Answers.com). The company eventually faded and went out of business in 2002 due to the dot-com bust.

Thankfully, Jensen-Madier held on to the domain name knowing it could be used for a great business opportunity in the future. By selling the Startups.com domain name to KillerStartups, she will also serve on the advisory board of the Startups.com Network.

KillerStartups has received angel funding from Matias de Tezanos. De Tezanos is a domain developer from Guatemala who has built a remarkable domain empire from scratch. His portfolio of internet startups includes ClickDiario.com, HealthCare.com, and Hoteles.com. DN Journal had a great feature story on de Tezanos a few years ago.

Startups.com Network plans to launch several startup-related sites by the end of 2008 and is actively seeking more sites to acquire. The terms of the deal were not disclosed.

[via TheDomains]

(c) 2008 DomainNameNews.com

Visit our Calendar of Domain Industry Events.

Original post by Chad Kettner

Rick Latona announced in August that he would be advertising in Internet Retailer magazine and, as is typical of Latona, he went big. (Check the picture).  The ad takes up the middle spread of the magazine in the October issue. It’s the first thing I saw when I opened it up. Since the issue is light on content (only 64 pages) the magazine almost immediately opens to the center spread.  Some of the names like LotteryNumbers.com or DayTraders.com don’t seem to be targeted to the Internet Retailer audience, but the ad surely makes an impression.  I’m surprised others like Buydomains, Sedo and Fabulous haven’t made a splash like this before now.

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Original post by Adam Strong

Rick Latona announced in August that he would be advertising in Internet Retailer magazine and, as is typical of Latona, he went big. (Check the picture).?? The ad takes up the middle spread of the magazine in the October issue. It’s the first thing I saw when I opened it up. Since the issue is light on content (only 64 pages) the magazine almost immediately opens to the center spread.?? Some of the names like LotteryNumbers.com or DayTraders.com don’t seem to be targeted to the Internet Retailer audience, but the ad surely makes an impression.?? I’m surprised others like Buydomains, Sedo and Fabulous haven’t made a splash like this before now.

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Original post by Adam Strong

Domainer Mike Ambrose continued to draw attention to his name cleaning.com with the help of his lovely assistant.

The names listed by him and his partner at no reserve in the Moniker Premium Live Auction, which is scheduled to start in 30 minutes at no reserve are: Cleaning.com (website), Trumpet.com, Clarinet.com, Sax.com, and MusicStudio.com (website) - bids for these names will be starting at no reserve.

Disclaimer: An advertiser with DNN.com is selling the five .com names mentioned in this article.

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Original post by Frank Michlick

The Moniker Live Auction at TRAFFIC New York is starting tomorrow, Thursday, September 25, at 3:00pm E.T. (noon Pacific). If you want to participate in the live event you can either bid in person, over the phone, or online by downloading a bidding software.

Some of the premium .com domain names for sale include Cleaning.com (website), Trumpet.com, Clarinet.com, Sax.com, and MusicStudio.com (website) - bids for these names will be starting at no reserve. There will also a number of .me and .mobi names being released.

For more details about the event and a full list of the domain names being auctioned, visit the Moniker Marketplace.

[via Moniker Marketplace]

Disclaimer: An advertiser with DNN.com is selling the five .com names mentioned in this article and Ovesee.net the parent company of Moniker also is an advertiser.

(c) 2008 DomainNameNews.com

Domain Convergence, October 6-8, 2008, Niagara Falls

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Original post by Chad Kettner